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Adidas Signs NFL Star Micah Parsons to a Multiyear Partnership
The start of the 2024 NFL season is still months away but Adidas is bolstering its athlete roster now. The German athletic giant announced Tuesday that it has signed Dallas Cowboys star Micah Parsons...
View ArticleAdidas Is Now a Partner of NFL Star Patrick Mahomes’ Alma Mater, Texas Tech...
Adidas has long backed NFL star Patrick Mahomes. Now, the athletic giant is backing his alma mater. The Three Stripes announced on Monday that has become the official footwear, uniform, apparel and...
View ArticleSkechers Signs Soccer Star Mohammed Kudus as it Expands Presence in the Sport
Skechers is continuing its push into the soccer category and adding another a global sensation to its growing roster of athletes in the sport. The brand announced Thursday that it has signed West Ham...
View ArticleKristin and Kyle Juszczyk Showcase Contrasting Footwear Styles in Valentino...
All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain...
View ArticleWolverine Partners With University of Michigan to Release Football-Inspired...
All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain...
View ArticleNike Will Release Deion Sanders’ Signature Sneaker in New Colorado Colors
With the college football season just a week away from kicking off, Nike has a new colorway of Colorado Buffaloes head coach Deion Sanders’ signature sneaker set to hit shelves soon. Already appearing...
View ArticleJordan Brand Signs Zion and Zachariah Branch, Its First Football NIL Athletes
College football is back, and Jordan Brand has just made a splashy name, image and likeness (NIL) signing. On Monday, the brand announced it has signed brothers Zion and Zachariah Branch — who both...
View ArticleDeion Sanders’ First-Ever Nike Sneaker Is Finally Coming Back Next Year
It’s safe to say Deion Sanders’ return to Nike has delivered in a big way. Since announcing a new deal with the brand in July 2023, the Colorado Buffaloes head coach’s signature line has made its...
View ArticleNFL Star Justin Jefferson Sends a Message to His Detractors in Custom Under...
Justin Jefferson sent a message to his detractors Sunday to kick off the 2024 NFL season. The Minnesota Vikings wide receiver faced the New York Giants on Sunday in player exclusive (PE) cleats from...
View ArticleKansas City Chiefs’ Travis Kelce Exudes Style in Chunky All-Black Sneakers...
Travis Kelce of the Kansas City Chiefs was spotted prior to a game against the Cincinnati Bengals at GEHA Field at Arrowhead Stadium today in Kansas City. The football star’s girlfriend Taylor Swift...
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